“People just do nothing”
Qualitative Research:
This type of research focuses more on getting a personal
answer rather than just figures which would be quantitative. For example, if
you conduct a questionnaire, multiple choice questions would quantitative and questions
that require the individual to write their own answer would be qualitative.
Audience research:
When conducting audience research it is important to monitor
the consumer’s behaviour and attitudes.
Market research:
This involves a lot of production marketing which involve ,
studying your target audience and figuring out how much money you coukld
possibly get out of the project, this allows you to waigh up how much ney you
should put into the project to garentee that you will come out the other side
woth a profit rather than a loss.
You would also need to looking similar projects being made,
if there is another film being made that has the same consept than you would
potentially make less mioney due to people needing to choose, therefore you
need to analyse your competitors. C4 Films could rival a “people just do
nothing” movie by releasing a 3rd Inbetweeners movie.
You would also need to do indepth research about appropriate
and effective places to advertise for this production. We decided that the taget audience for this production
would be 15 year olds therefore appropriate places to advertise would be near
high schools and in shopping centres. We could also have them working with
places such as reebok inorder to advertise and get funding for the project..
By advertising in appropriate places we are appealing to our
target audience, if you advertise outside a primary school you are attracting
the attention of people who are unable to view the product.
Production research:
Content-
Viablility-
Placement media-
Finance-
Costs-
Diagital redourses-
Personnel-
Locations-
Copyright-
Regulations-
Secondary research:
Secondary research refers to when you gain information from
already conducted research, for example book, journals, magazines, DVDs,
internet sites, newspapers and rating. For all of these things people have
already done their own research and then published them publicly.
The alternative to this would be primary research , thos
rerfers to research that you would conduct yourself through interviews,
questionares, surveys, and focus groups, this way you can make sure you are
using reliable sources and know that your information is accuret.
